Practical search engine optimisation that delivers top search engine rankings

• Are you looking for search engine optimisation (SEO) strategies that boost your search engine rankings without risking getting your site banned from search engines?
• Do you need search engine strategies that work to support your conversion goals and don’t mindlessly drive more traffic at the expense of sales?
• Do you want smart search engine placement strategies that laser in on the 20% of factors that generate 80% of the results?

Search Engine Optimisation (SEO) services from Marketing Masters are unlike other search engine marketing services because we integrate SEO strategies with web analytics and website conversion data to deliver the right kind of search ranking improvements that maximise targeted traffic and Return On Investment.

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Here’s why an integrated approach to Search Engine Optimisation is so critical:

Even if your search engine optimisation efforts are successful, 80% of the new traffic you generate will contribute very little to your sales results. That’s because certain segmentsof your search engine traffic  tend to contribute the majority of your site conversions or sales. It’s a simple application of the “80/20 principle”.

The Marketing Results approach to SEO incorporates sophisticated analytical methods to uncover your hyper-responsive keyword segments that are your hidden sales drivers.

By focusing mainly on these key sales drivers, you gain a faster return on your Search Engine Optimisation investment.

What do SEO services from Marketing Masters include?

• high-level site structure recommendations to ensure search engine friendliness and complete indexing of all pages
• comprehensive keyword research to identify a broad range of short and long tail phrases for consideration within your strategy
• proven on-page search engine strategies: we craft the optimised title, description and keyword meta tags that play a key role in where your website is ranked
• SEO copywriting, incorporating appropriate keyword density without losing sight of your selling message
• conversion analysis to identify and target your most responsive keyword clusters
• directory submission services that target the most popular general and niche directories in your market
• link building and link management services to ratchet up your site authority and reach
• Web 2.0 optimisation strategies including blogs, social networking and wikis
• comprehensive reporting of 50 to 500 key phrases so you can track and monitor your progress in real time